The Times reports that Liverpool co-owners Tom Hicks and George Gillett are planning to sell the naming rights to the club's new stadium for an unprecedented £250 million.
Hicks confirmed recently that he and his partner were aiming to secure a deal that would be "the most attractive in the world", saying that they would target a globally recognised company.
On top of the recently sealed £20m-per-year shirt sponsorship with Standard Chartered, this latest news signals something of a recruitment drive as the Americans seek to wipe away the club's debts.
The proposed new stadium in Stanley Park is presently on the backburner with the Merseyside outfit around £300m in arears, but the owners believe their bold plan will provide a huge boost for the 'New Anfield' project.
It is understood that Hicks and Gillet plan to underwrite some 50 per cent of the construction costs through the sale of the new venue's naming rights, in a deal that would surpass all others of its kind.
This venture is sure to attract attention in the wake of Newcastle United's move to rename St James' Park and Chelsea's controversial plans for Stamford Bridge, but the Kopites may be more understanding given that the plans are for an entirely new stadium.
Mick Maguire, Goal.com UK
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